Promoting and selling your services are not luxuries they are a necessity for any public service looking to pro-actively manage their way through the current economic and political climate.
This workshop will use the key techniques of promoting and selling to identify practical strategies to help you raise awareness of your services and generate income.

Content Overview

• What is promotion and selling
• The four P’s of marketing
• Competitive advantages and unique selling points
• Features, advantages and benefits
• The SWOT Analysis
• Market segmentation and positioning
• Researching the market
• The communications mix
• Awareness, image and perceptions
• Push:Pull strategies
• Relationship marketing
• Extending the lifetime value of a customer
• Sales techniques

Duration
Promoting and Selling Your Service is delivered in one-day.